Economic development

3.1 City promotions and business support

Ngā whakatairanga tāone me ngā āwhina pakihi

By supporting city promotions, events and attractions, we underscore Wellington’s reputation as a great place to live and visit.

What we do

This is a priority area of focus for the Council. The economic prosperity of the city is closely linked to residents’ quality of life. It provides the resources for businesses, the Council and individuals to contribute to the vibrancy of the city and invest in its future development. Our activities in this area complement the work of Grow Wellington, the Government and the business community.

We are committed to taking the steps we can to enable individual entrepreneurs and businesses to flourish. This includes being ‘open for business’ by making it easy and cost-effective to work with the Council.

We also decided recently to amalgamate the activities of our tourism agency (Positively Wellington Tourism) with those of our conference and entertainment organisation (Positively Wellington Venues) into a single Council-controlled organisation. This new entity will result in greater co-ordination of, and focus on, activities that contribute to economic growth. It will also cut costs in the areas of governance and overheads.

Key projectsTop

the runway extension at Wellington International Airport
a film museum
– a conference centre
– ​a tech precinct.

Measuring our performanceTop

Our targets for 2014/15 are:

What it will costTop

3.1 City promotions and business support Operating expenditure 2014/15 Capital expenditure
2014/15
Income Expenditure Net expenditure Total
($000) ($000) ($000) ($000)
3.1.1 - Tourism promotion (PWT) - 5,630 5,630 -
3.1.2 - Convention venues (232) 3,970 3,738 1,341
3.1.3 - Retail support (free weekend parking) - 1,449 1,449 -
3.1.4 - Grants and creative workforce - 1,092 1,092 -
3.1.5 - Events attraction and support - 4,319 4,319 -
3.1.6 - Regional and external relations - 4,269 4,269 -
3.1.7 - Destination Wellington - 2,522* 2,522 -
2014/15 3.1 Total (232) 23,251 23,019 1,341
         
2013/14 Total (186) 19,080 18,894 765
2012–22 LTP Yr 3 Total - 19,588 19,588 1,186
Variance 2012–22 LTP Yr 3 to DAP 14/15 (232) 3,663 3,431 155

*This now includes City Innovation project costs, that were previously allocated across Council.

10A new occupancy reporting tool has been commissioned.